Having co-created the event in 2007, premium cycling and lifestyle brand Rapha has been confirmed as the new title sponsor to Rapha Nocturne Series, a day-night festival of cycling.
As part of a three-year strategic partnership Rapha and FACE partnership will launch events in other cities to create the Rapha Nocturne Series.
At the Rapha Nocturne fans will be able to get up close to their cycling heroes and rising stars, and get involved in the festivities trackside with music, exhibitions and parties around the course.
During the day, roads will be packed with rides around the city, and riders of all ages and abilities will be able to take to the city circuit to get a taste of what the pros will experience into the night. The series culminates in the elite race held in the evening, and night rides heading into the countryside. Rapha will also be offering a range of exclusive event merchandise to commemorate the 2017 Rapha Nocturne Series.
James Pope, CEO of Nocturne organisers, FACE Partnership said: “The Nocturne was originally created with Rapha and Condor Cycles so there has always been a strong connection to Rapha and their brand values. We have successfully grown the London Nocturne into the world’s most prestigious Criterium race and we are excited to collaborate with Rapha to take this to the next level and create new Nocturne events in some of the world’s most iconic cities.”
Simon Mottram, founder and CEO of Rapha: “We are delighted to return to the Nocturne with FACE Partnership. We are also excited to be creating an international series of events that can inspire the future of racing, challenging convention and traditional race settings and formats. We want to attract thousands of people, with rides to the event, time with the pros, and dedicated sessions to promote involvement in cycling for all ages and abilities.”
Full race schedule, events and rides to be announced soon as well as the first international race location.