The North Face Launches New Global Campaign

The North Face launched its global campaign, Walls Are Meant For Climbing, this weekend which aims to bring the climbing community together.

The launch saw over 1,000 people take part in a day a free climbing and with the help of pro-climbers Alex Honnold, Hansjörg Auer and Jacopo Larcher the brand opened up London’s The Castle Climbing Centre to the public.

The first day of the campaign saw bouldering masterclasses with the athletes, as well as free climbing throughout the day.

Aimed at making the sport of climbing more accessible and inclusive, The North Face announced a global brand campaign that asks people to rethink the way we look at walls.

The North Face partnered with gyms and facilities worldwide to make 19th August 2017 a global day of climbing, with complimentary climbing opportunities offered in cities across the US, Europe, Canada, Mexico, and China.

In Europe, The North Face opened the doors to the best climbing centre in London – The Castle, Stoke Newington – with free access throughout the day. Open to all abilities, Alex was joined by fellow world class athletes Auer and Larcher to host sessions.

Following the global day of climbing, the brand will continue to encourage people to climb through its ‘Never Stop’ community groups, who will be providing regular complimentary sessions in over 10 European cities. A limited edition t-shirt will also be available.

“The North Face has been a passionate partner to the world’s climbing community for more than 50 years,” said Tom Herbst, global vice president of marketing at The North Face. “We see walls as a place to unite our communities through the sport of climbing – a sport that requires trust and partnership. Our climbing community is truly global and we believe that communities are stronger when inclusive. Our intent is to inspire others to think more hopefully about the type of community we all want to work and play in.”