The North Face Unveils First Global Campaign
The North Face has unveiled its first ever global brand campaign, ‘Never Stop’.
The campaign, which features cinematic footage collected from around the world, will be distributed across more than ten markets around the world, including the UK, as well as USA, Canada, Germany, France, China, Australia and Singapore.
It will run across major broadcast and online media around the world, and will also appear via out-of-home executions.
Watch the opening movie at Sport Industry TV.
Todd Spaletto, president of The North Face, commented: “Whether it’s the epic or the everyday, we want to inspire people to find the thing they love, and relentlessly pursue it.
“Building on our previous U.S.-based campaign, ‘Never Stop’ features people who embody the spirit of exploration.”
‘Never Stop’ features The North Face athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch in a mixture of pursuits, such as climbing, mountaineering, skiing and snowboarding.
The North Face athlete Jimmy Chin added: “Never Stop is about exploring your potential in whatever endeavour inspires you.
“For me, pushing myself in the mountains has been an important part of my life and something I am passionate about, but photography has been an equally incredible journey to find new perspectives and push myself creatively.”
