Northampton Saints Signs Connectivity Deal

Rugby union side, Northampton Saints has signed a new partnership with dbfb to enable the club to improve its IT provision and connectivity over the next four years.

The deal will see dbfb become the club’s official connectivity and communications partner until 2020, with the company’s logo appearing on the Saints first team’s shorts as well as a range of other areas that will increase brand awareness among the club’s supporters and corporate clients.

Based in Northampton, dbfb has two decades’ experience in providing packages to help businesses connect to the latest mobile, landline, cloud and ultra-fast connectivity solutions.

Saints chief executive Allan Robson said: “Having fast and reliable internet access and connectivity is vital for a company like Northampton Saints,” he said. “This is true for any company, but especially in professional sport, where we need consistent access to the web for areas as diverse as downloading videos for match analysis, communicating to our supporters and selling tickets and merchandise.

“As a local company dbfb is well aware of our needs and ambitions, and the four-year nature of this partnership means that we can grow and develop together, as well as establishing a strong relationship.”

“We were delighted to partner with the Saints,” said Brian Kingston, chairman at dbfb. “As a Northampton company we know how much the club means to the people of the town and our business community, so we are looking forward to helping the Saints achieve their ambitions for future development and growth.”

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