Norwich Adds Two Circles In Multi-year Deal

Premier League side, Norwich City FC has appointed Two Circles in a multi-year deal to help the club enhance fan engagement and increase commercial performance, including the club’s digital assets.

Norwich will be working with Two Circles to develop commercial opportunities, with the sports marketing agency assisting Norwich engage with its fans by building and implementing tools to analyse and enhance methods of fan engagement.

With a local fanbase the club will look to improve the way it engages with its fans on all levels with marketing led by customer insight.

Ed Guichard, head of marketing at Norwich City, said: “Our partnership with Two Circles is already providing valuable intelligence to enable us to sharpen our marketing. To truly know our fans and personalise how we engage with them are vital ingredients of our data-driven marketing strategy, and we are certain that this will ultimately enable us to achieve our ambitious commercial goals.”

Jake Jones, lead consultant at Two Circles, added: “We are delighted to be working with Norwich and look forward to building our relationship. The club’s ambitions on the pitch are matched by their commercial aspirations off it. Developing these commercial opportunities is now an important part of staying at the highest level in football and maximising the club’s digital assets is a major part of this. Our experience has allowed us to provide the club with a strategy that will work for them and their fans, helping them achieve their goals of greater customer engagement and commercial success.”