Norwich City is set to announce Blakely Clothing as the club’s new principal shirt sponsor for the 2024/25 season, according to multiple local news outlets.
The deal will see the Norfolk-based lifestyle fashion brand replace Lotus as the Canaries’ main shirt sponsor for the upcoming campaign.
Earlier this week, the EFL Championship outfit confirmed that its three-year agreement with the UK car manufacturer had come to an end.
Blakely’s branding will reportedly feature on the front of the team’s shirts, as well as on training apparel.
Joma will remain as Norwich’s kit supplier for next season, after signing a two-year partnership renewal with the club last September.
After placing sixth in the Championship last year, Norwich will be looking to secure a return to the Premier League in the team’s upcoming campaign, which commences on 10th August against Oxford United.
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