Norwich City sign BeatWright as principal partner
Championship club Norwich City FC have signed a new partnership with online betting and gaming platform, BeatWright.
The agreement sees the company become a principal partner and the official men’s back-of-shorts sponsor for the 2025/26 season. The BetWright logo will be displayed on the back of the men’s first team shorts for all Championship and cup games.
As part of the deal, BeatWright’s branding will feature on advertising boards at Carrow Road and across the club’s digital partner ecosystem. The partnership will also include a programme of activations and dedicated social media activity, alongside joint community campaigns such as a defibrillator installation programme around the county.
The news follows BeatWright’s stadium naming rights partnership with Leyton Orient, which was announced in May and has seen Brisbane Road renamed as the BetWright Stadium.
Sam Jeffrey, Norwich Commercial Director, said, “We are delighted to welcome BetWright to our outstanding roster of partners. This is a significant deal for the club that sees BetWright join us as a principal partner.
“We are grateful for their support of Norwich City and the work they wish to do in our community, including the installation of defibrillators around the county as part of their BetWright campaign.”
David Matthews, CEO of BeatWright, said, “We’re delighted to announce this landmark partnership with Norwich City as Principal Partner and Men’s Back-of-Shorts sponsor.
“As an East Anglia-based business, partnering with Norwich City is especially meaningful. The club is at the heart of our region, and we’re proud to see the BeatWright name alongside the Canaries this season. It’s a chance for us to stand with the community we call home and support the club and its incredible fans the Wright Way.”
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