Norwich City Team Up With Front Row
In-form Norwich City has announced a partnership with Front Row Marketing Services, which will see the US sports and entertainment marketing agency tasked with helping expand the Premier League side’s brand globally, seek new sponsorship opportunities, as well as identifying and securing high profile artists and entertainment acts to enhance the experience at Carrow Road.
Chris Lencheski, president of Front Row Marketing Services said of the partnership: ‘We are very excited to work with Norwich City as they grow their business opportunities not just domestically, but around the world. There are few global properties hotter these days than Barclays Premier League football clubs, and we think the Canaries are uniquely primed to take advantage of that platform.’
Lencheski added: ‘In Delia Smith, the UK’s bestselling cookery writer and television presenter, having sold over 21 million copies of her books worldwide, the club has a majority owner who is a genuine fan, and it’s great to be working with a successful woman in a male dominated environment. She is more than simply another owner – the fans can identify with her as a fellow supporter and if she believes in a partner, that’s a major positive because she is so authentic and that resonates with consumers.’
David McNally, chief executive of Norwich City FC, commented: ‘I’m delighted to confirm this exciting new partnership with Front Row Marketing Services. Their depth of experience and expertise in the field of sports brand development and marketing on a global scale will continue to help us to meet our objectives of significantly expanding Norwich City’s global footprint. We very much look forward to working with them in the years ahead.’
