Norwich Reveals Bloomberg Sports Deal
Bloomberg Sports has agreed a deal with Norwich City, brokered by the club’s marketing partner Front Row Marketing Services, which will see the Premiership side become the first football club in the League to use Bloomberg Sport’s BSports Match Analysis System.
As part of the agreement, Norwich fans will receive a 15% discount for the remainder of the season on the Match Analysis subscription price.
The system – which was expanded in the UK last summer with a partnership with IMG – ‘projects the probabilities for the match result, the exact final and half-time scores, and the total goals, breaking down each of the key game factors.’
Bill Squadron, head of Bloomberg Sports, commented: ‘We are very pleased to work with Norwich City as our first club partner. The technology we have created will help increase the interest and the engagement of the club supporters around key points in every match, and for those interested in betting, will give them additional information to help them make the best choices possible.’
Will Hoy, head of sales and marketing at Norwich added: ‘We are delighted to enter into this new partnership with Bloomberg Sports. The match analysis that this product provides is excellent allowing supporters to really drive down and understand everything about their team and future outcomes. We are very excited to join with them in this partnership which we believe our supporters will find fun and engaging.’
