Shorts: Nottingham Forest, Summit Sports, Coventry Rugby

Nottingham Forest have agreed a new deal with Parimatch UK for the 2024/25 season.

Parimatch becomes the Premier League’s club’s third betting sponsor for the 2024/25 season, joining Kaiyun Sports and Betway.

The international sports betting brand, which is active in the UK via an agreement with local firm BVGroup, will serve as Forest’s official UK betting partner.

The Reds’ latest deal marks Parimatch’s second partnership in the English topflight, after the company renewed its agreement with Leicester City in 2023.

“It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top-flight of English football,” Parimatch said in a statement.

“By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.”

Cambridge United have inked a multi-year renewal of their kit supplier deal with Umbro.

The Manchester-based sportswear brand first partnered with the League One club last year, serving as its technical partner, supplying all match kits, training apparel and leisure wear.

Kit Locker meanwhile will continue to facilitate Umbro’s license, and will be responsible for the design and supply of the kits.

Cambridge saw a 25% increase in shirt sales after first teaming up with Umbro and Kit Locker in 2023.

UK-based talent agency Summit Sports has joined forces with former professional golfer Katheryn Imrie.

The 57-year-old, who was the first Scot to win at the LPGA Tour, is joining the company to help inspire and encourage aspiring female golfers.

Imrie will work alongside Summit Sports on the management of professional golfers, coaching and mentoring as well as and other content opportunities.

Summit Sports has also revealed that golf content creator, Lauren Hearfield will be joining the team. After recently eclipsing one million video views, Hearfield hopes to aid Summit Sports with their content aspirations alongside achieving her playing goals.

Imrie said, “I’m thrilled to announce my signing with Summit Sports to help me progress the next stage of my non-playing career. I am excited to bring my passion for developing talent and achieving excellence, and start to showcase it via content, coaching and managing talent, starting with Lauren.

Hearfield added,“It is a privilege to have the opportunity to be coached by Kathryn, and for her to help me realise my dream of turning pro.

“I feel with signing on at Summit Sports, that I’ve instantly got the additional bonus of the support infrastructure I will require to achieve peak performance, alongside a fabulous mentor in Kathryn, whom I can also teach some content tips to.”

Championship rugby side, Coventry have renewed their deal with Automative Trim Developments (ATD) for the 2024/25 season, extending their two-year collaboration with the club.

The UK-based engineering and manufacturing company will feature on the front of both the home and away shirts, whilst also sponsoring two players Tom Ball and Josh Barton.

ATD’s branding will also be visible on the pitch side clock at Butts Park Arena.

Matt Cannon, General Manager at Coventry Rugby said, “ATD Coventry has been with Coventry Rugby for two years now and our relationship is growing from strength to strength. ATD are really keen on supporting the Community and placing themselves at the forefront of our business network and we look forward to seeing them this season.’’

Alongside this extension, Coventry has renewed their relationship with long-standing sponsors, XL Motors for a further two seasons.

The XL Motors deal includes the main stand at the team’s 2,750-seat stadium.

ord’s will host the 2025 ICC World Test Championship Final, Marylebone Cricket Club has announced.

The World Test Championship Final will be the first of two international Test matches to be held at the iconic venue next year.

Guy Lavender, Chief Executive & Secretary of MCC said, “It is our great privilege to be asked to host a final of any kind but to welcome the two best men’s sides in Test cricket – our most cherished format – is a singular honour.
“It will be an experience not to be missed, adding to the storied 140-year history of Lord’s Tests.”

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