Npower Backs Superheroes
Npower has revealed plans to extend its support for the Superhero Tri – the mass participation event dedicated to people with disabilities and long-term injury.
The energy company will build on the success of last year’s Superhero Series with the launch of ‘The Support Squad’, aimed at enabling even more families to participate in this year’s event.
The inaugural Superhero Tri saw 1,700 participants cheered on by 7,000 spectators.
This year’s event, due to take place take place at Dorney Lake on 18 August, will feature additional water assistance, giving more families the confidence to enter the swim section.
Npower’s ‘Support Squad’ volunteers will be on-hand with support rafts and encouragement to help participants to complete the swim and enjoy the rewarding experience.
The team will be led by Olympian Professor Greg Whyte OBE, best known for coaching David Walliams in his attempts to swim the English Channel and River Thames. White, who also helped Eddie Izzard, Davina McCall and Zoe Ball to conquer Sport Relief challenges, will be supported by volunteers from Marlow Open Water Swim club.
Commenting on the new initiative, Paralympian and founder of the Superhero Series, Sophia Warner, said: “The Superhero Series was set up to give participants of all ages and abilities the freedom to walk, run, push, be pushed, or anything between and complete the Tri around the spectacular Dorney Lake. It’s fantastic that Npower has taken the time to understand this and has come up with a fun and powerful way to further support families by providing rafts and a support squad. It’s perfect!”
Npower’s head of marketing, Ed Madden, added: “Npower are proud to extend our partnership with the Superhero Series for a second year and are pleased to be able to offer additional support to enable more families to enjoy this fantastic event.
“We saw during our partnership with Team England at this year’s Commonwealth Games how important support can be to athletes. We’re keen to bring this power of support to everyone taking part in the Superhero Tri and hope our npower rafts and support squad will give participants a real boost along the route. We’re looking forward to giving them a Superhero welcome as they cross the finish line.”
The Superhero Tri is dedicated to the 13.3 million people in the UK with disabilities or long-term injuries. A recent study concluded that people with disabilities are twice as likely to be physically inactive (43 per cent) as non-disabled people (21 per cent) due to a lack of confidence or access to specialist equipment.
