Npower Ends Football League Sponsorship
Npower has announced it will end its sponsorship of the Football League next summer, while Newcastle United has revealed that it is ending its partnership with shirt sponsor Virgin Money a year early, at the end of the current season.
The utility provider signed a three-year deal in 2009 worth £21m to become sponsor of the League, replacing Coca-Cola.
The deal was overseen by then-marketing director Kevin Peake, who left Npower last year.
The period of exclusivity in negotiations between the Football League and Npower has expired, meaning the League is now free to talk to other brands.
Meanwhile, Newcastle United’s deal with Virgin Money, which was signed in January 2012, was due to run until the end of the 2013/14 season, but the north-east club has chosen to exercise its contractual right, as both parties had the option to do, to end the two-year deal with the bank at the end of this season.
Derek Llambias, Newcastle United’s managing director said: ‘We have enjoyed a very successful partnership with Virgin Money which we thank them for. However we have decided to end the agreement early and we will be announcing a new sponsorship partner shortly which represents an excellent commercial deal for both parties.’
