Npower Launches Ashes Campaign

Npower has launched its Ashes media campaign today with ads featuring Kevin
Pietersen impersonating ‘The Terminator’ appearing on outdoor poster sites all
over the country.

The media campaign to support npower’s sponsorship of domestic Test Match
cricket , handled by media buying agency Vizeum, has been rolled out as England
and Australia began their initial Ashes showdown in Brisbane.

Digital billboards of Pietersen have been unveiled in Leeds, Manchester,
Nottingham and Birmingham to mark npower’s three-year extension of its
sponsorship deal, signed at the start of the month. 

The campaign will also include national press and online ads and a series of
media owner partnerships, building on established deals with the Mail on
Sunday’s Ashes coverage, covering print and online, and with The Daily Telegraph
and Yahoo!.