Npower Launches Team England Partnership

29 Jan 2018 | tshego

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npower has unveiled its Team England partnership with the launch of ‘Power of Support’, a call for support ahead of this year’s Commonwealth Games on the Gold Coast.

The partnership was launched by Commonwealth Games England president Denise Lewis and pupils from Dorrington Academy School in Birmingham, who called for the nation to show their support for the team at this year’s Games.

The school is in the shadows of the Alexander Stadium, a host venue for the 2022 Commonwealth Games in Birmingham.

With 10 weeks to go until the opening ceremony of the 2018 Commonwealth Games in Australia, Denise Lewis OBE said: “I’m delighted to be here to launch npower’s partnership with Team England, the support they give is invaluable in helping our athletes achieve success at the Games. I know first-hand the power fan support can have on performance and the nation’s support will genuinely help Team England over in Australia.

“The Games might be far away, but everyone can get behind our athletes and npower’s “Power of Support” campaign will be integral to that, encouraging everyone back home to be a part of the Team England family. Seeing the excitement from the kids today has been really special and I hope we have inspired something in them, not only to get behind Team England but also to go on and achieve their dreams themselves.”

Ed Madden, npower’s head of marketing said: “We are extremely proud to be supporting Team England at such an exciting time for the Commonwealth Games. As the only major event to feature able-bodied and para-athlete competitions together and an equal number of medal events for men and women, it particularly resonated with us.

“It celebrates the best of sport where diversity and equality are embraced and celebrated. That was such an important factor in npower’s support for the Superhero Series and our partnership with Commonwealth Games England raises this to another level.

“It is especially fitting to be here in Birmingham today, the host city of the next Games in 2022. The West Midlands is an important hub for npower and we hope our support can truly make a difference to the team. We want to encourage the public to get behind our athletes, their Power of Support will be priceless and we hope it will help power Team England to its best performances yet.”