Npower Running 2018 World Cup Bid TV Ad
Npower is promoting its sponsorship of England’s bid to host the 2018 World Cup by running a new TV advertising campaign featuring animated characters Wallace & Gromit.
The ad is called ‘Hand of Dog’ and plays on the infamous Diego Maradona handball that knocked England out of the 1986 finals.
Created by ad agency VCCP and Aardman Animations, the creative features Wallace and Gromit cashing in on the tournament being held in England by selling ‘Wag’s Pies’.
It is the first ad campaign that Npower has rolled out to back its status as official supporter of the bid.
Npower has growing links with football having signed up to back England’s bid to host the 2018 World Cup in March and will become the title sponsor of the Football League from the beginning of next season.
An online 40-second version of the TV ad features the famous line from the 1966 World Cup, ‘They think it’s all over… it is now’.
‘We believe a successful bid to stage the FIFA World Cup in England would be fantastic for the country and particularly for Britain’s businesses,’ said Kevin Peake, marketing director at Npower.
The England 2018 bid team are due to present their bid book to FIFA at the end of this week at the governing body’s headquarters in Zurich.
