Npower Signs £21m Football League Deal
The Football League has agreed a new three-year title sponsorship worth £21m with npower with the energy provider replacing existing backer Coca-Cola whose contract expires at the end of the current season.
From the beginning of the 2010/11 season, the League’s flagship competition will be titled ‘the npower Football League’ with its three divisions being titled ‘the npower Championship’, ‘npower League 1’ and ‘npower League 2’.
npower has said that the company will put an emphasis on community involvement in football and as part of the new agreement, each of the League’s 72 clubs will receive a grant from the npower Charity Fund for a bespoke community initiative in their local area.
npower will use the deal as a ‘cost-effective means of raising awareness’ of the range of services it offers its customers.
npower will also become the new title sponsor of The Football League Community Cup, the annual six-a-side competitions for teams of mixed Under-11’s and Under-13 girls played in towns and cities throughout the country, culminating in finals played at Wembley Stadium before the end of season npower Play-Off Finals.
