NSE sign up Pot Noodle as new partner

NSE (National Student Esports) has announced a new partnership with Pot Noodle.

The deal will see the instant noodle brand join as an official partner of the British University Esports Championship (BUEC) in 2025.

NSE is the official body of university esports and operates BUEC which saw more than 2,200 teams and 113 universities competing across 15,000 matches in the past academic year. It will now provide Pot Noodle with access to the UK’s largest grassroots gaming community.

Pot Noodle and NSE will be supporting student esports and gaming societies on campus with Pot Noodle-powered social events if they are chosen for Society of the Month. 

Additionally, Pot Noodle will support NSE’s popular All Stars tournaments where the top players in the university scene represent their region across the UK, by providing prizes and merchandise.

Students will also have the opportunity to apply to be a Pot Noodle student brand ambassador.

Alex Coulson, Managing Director at NSE, said, “The Pot Noodle team has shown a real desire to authentically support our student community so we are very happy to welcome them to our family of partners. “

Madeleine Boulton, Senior Brand Manager at Pot Noodle, added, “We’re excited to partner with NSE, connecting with university students and championing the grassroots gaming scene. This collaboration underscores the magic of bringing people together over a shared passion for gaming and, of course, Pot Noodle. NSE has demonstrated the commitment to creating a genuine community, one which we are proud to now be a part of. We’re eager to see the energy, talent, and enthusiasm these students will bring to the table this year.”

NSE’s spring season of the British University Esports Championship launches in February. Students will compete in several titles including; VALORANT, Teamfight Tactics, Rocket League, League of Legends, Overwatch 2, Counter-Strike 2 and Apex Legends.