O2 Backs Red Roses With New Campaign

O2, partner of England Rugby, has announced a new campaign in support of the England women’s rugby team, as they look to defend their world title this summer.

The campaign leads with a film and will be available on O2 Sports’ social channels and across both broadcast and programmatic video-on-demand services including Sky, ITV and All 4.

Throughout the tournament, O2 will be encouraging fans to pledge their support to England Rugby using #WearTheRose across print, OOH and social channels.

Elsewhere on social, O2 will be activating influencers, ex-players and its fan network known as the Rose Army to share exclusive content and prizes.

O2 customers will also be able to access rugby themed rewards via O2’s Priority app to add to their viewing experience at home or in the office.

O2 and England Rugby’s behind the scenes series, O2 Inside Line will run throughout the tournament, giving fans exclusive access to the camp alongside profile features on the players.

Gareth Griffiths, head of sponsorship at O2 comments: “O2 are proud partners of England Women’s Rugby, and we’re looking forward to seeing the Red Roses defend their world title in Ireland this summer. Wear the Rose is about galvanising support, getting behind the team every step of the way. We know that O2 customers and fans love rugby – the women’s game is fast, powerful and full of skill, so we’ve made sure this comes through at every stage of this new campaign.”