O2 & England Rugby Reveal New Look

Partner of England Rugby, O2, has announced new content around the Wear the Rose campaign.

Ahead of the RBS 6 Nations, TV presenter and radio DJ Vernon Kay joins Sky Sport’s Alex Payne as a presenter on O2 Inside Line, a behind the scenes show with England Rugby, featuring interviews, analysis and skills classes.

The show will feature weekly pre-match and post-match video content hosted by Vernon and Alex respectively, with a focus on O2 and England Rugby’s Twitter and Instagram channels. 

Match days will see O2 return to Twickenham with new Wear the Rose stadium activations with O2 handing over external stadium banners to England fans.

The banners at Twickenham will feature supporters’ faces, photographed at England’s first away game at Murrayfield. Those selected will have their fan story turned into a piece of video content to be shared on O2’s digital channels.

Vernon Kay will be live from the O2 blueroom in Twickenham’s West Fan Village at home games hosting pre-game entertainment as well as post-match player interviews.

O2 customers will also have the chance to receive rewards, experiences and offers via Priority including England tickets, shirt discounts, mascot places and give fans the chance to have a selfie taken outside of Twickenham, using gigapixel technology. 

Gareth Griffiths, head of sponsorship, O2 commented: “Wear the Rose is back and evolving for 2016 with the O2 logo back on the England team shirts. We’re always looking for new and exciting ways of bringing our customers and fans closer to the action, across a wide variety of channels and O2 Inside Line does exactly that

“Handing over our stadium branding at Twickenham and capturing unique stories also allows us to celebrate fan’s amazing support. This is an exciting time for England Rugby, roll on Murrayfield this Saturday.”