O2 Takes England Rugby “live”

O2 and England Rugby are taking the Twickenham match day experience live to fans across the country, as well as exclusive views inside the training camp as the team’s longest standing partner looks to engage rugby fans during this year’s RBS 6 Nations.

Hosted by presenter Vernon Kay, O2 Inside Line is broadcast via England Rugby Facebook Live at every England home game in the 2017 RBS 6 Nations.

Ahead of kick-off Vernon will go behind the scenes in the tunnel and pitch side as he gets the latest news from England players, before the cameras switch to the O2 blueroom in the West Fan Village for player and fan Q&As. Viewers are able to submit questions in real time via the England Rugby Facebook live stream and, after the final whistle, Vernon will get post-match reaction from the O2 blueroom alongside three England stars fresh off the Twickenham pitch. 

O2 Inside Line also broadcasts live via Facebook from inside the England camp at the start of each Test week. The 10-minute live stream features a player Q&A, with insight and build up for the week ahead.

Viewing figures reached over 200,000 during a broadcast at the England vs Italy game.

Gareth Griffiths, head of sponsorship at O2 said: “We love live, and we’re encouraging our customers and fans to seize the unforgettable live experiences O2 offers nationwide across sport, music and entertainment. There’s nothing like match day at Twickenham, but we recognise that for many people it isn’t possible to be there, or see inside England’s camp first hand. So along with England Rugby, we’re bringing the experience direct to fans live, via England Rugby Facebook.

“The show is proving a huge success, and we’re looking forward to broadcasting live again this weekend. Come on England!”