O2 Touch Reaches 10,000 Milestone

The Rugby Football Union (RFU) has announced that its O2 Touch programme has brought 10,000 registered players into the game since it launched in 2012.

Designed to increase participation in rugby with the view to broaden rugby’s reach and sustaining legacy for the game post 2015, O2 Touch is currently played in 260 centres nationwide.

The programme, which is coordinated by the RFU in partnership with O2, uses its volunteer and ambassador network to operate both a pitch up and play facility aimed at individuals who are new to the sport, and O2 Touch leagues to offer a more structured and competitive playing experience.

The O2 Touch Tour is set to visit four cities across the country this summer with the help of Jonny Wilkinson, England Rugby players and other guests. Rolled out in London, Loughborough, Bath and Manchester, each event will host exclusive tournaments and taster sessions to enhance participation levels.

Steve Grainger, rugby development director, RFU, commented: “The O2 Touch programme is a real success story for the growth of the game.

“When we first set out targets for the programme our aim was to introduce 15,000 new participants by 2017 and we are delighted to be tracking ahead of targets.

“The O2 Touch programme’s innovative and modern approach, delivering a unique player experience combined with its dedicated team of volunteer operators and ambassadors are testament to the success of the programme.

“O2 Touch is a game for all and we are looking forward to setting new targets and goals for the programme to ensure it continues to build and grow for years to come.”  

Gareth Griffiths, head of sports sponsorship, O2, added: “We’re delighted to see our work with the RFU reach such an impressive milestone.

“Supporting grassroots rugby is a crucial part of our long-standing commitment to this fantastic sport.

“We love the inclusiveness of O2 Touch, it has a unique entry point to rugby, no matter what your ability.”