The O2 Wears The Rose Ahead Of Rwc Ko

England Rugby partner O2 has unveiled its latest projection – which the brand claims to be the world’s largest – as The O2 was transformed into a canvas for a projection light show, with fans’ tweets set to be projected onto the venue later this week.

The activity was created in order to encourage fans to tweet their messages of support and get behind the England Rugby team, ahead of the kick off of the Rugby World Cup on Friday.

From 8pm on Tuesday 15th September O2 will be handing the show over to fans, who will be able to have their tweets of support displayed on the roof of The O2.

England Rugby’s official singer Laura Wright launched the projection with a rendition of Jerusalem from the roof of the venue, surrounded by a projection mapping light show, matched to each lyric and verse, culminating in the singer being engulfed by a giant red rose.

Jonny Wilkinson, Victoria Pendleton, James Anderson and members of O2’s Rose Army were amongst the first people to have their tweets projected, and fans can tweet their messages of support for the England Rugby team using #WearTheRose.

Over the next seven weeks thousands of tweets will appear on top of The O2, with those displayed receiving an exclusive image and gif of their own personal message.

Laura Wright commented: “Jerusalem is such a patriotic song that symbolises national pride, and singing it on top of The O2 as it wears the rose around me is like nothing else I’ve ever experienced. I will be supporting the team so I hope it encourages the whole of England to do the same.”

Nina Bibby, marketing and consumer director at O2 added: “This is the pinnacle of our 20-year partnership with the England Rugby and is the ultimate demonstration of O2’s support for the team. We’re calling on the entire country to show their support and now we are handing over the incredible opportunity for fans to tweet their messages on The O2 to make the team feel like giants and inspire them onto victory.”

The projection will last for the duration of the tournament and will illuminate The O2 each night from sunset to midnight.