Oakley & Halfords Bike With O2 Priority Sports
O2 has joined forces with Oakley and Halfords, as well as double Olympic Gold medallist Victoria Pendleton, to get cyclists ready for summer with Priority Sports.
Throughout June, O2 customers will have access to a range of cycling-themed deals from retailers Oakley and Halfords through O2’s free Priority Moments app including a free bike service, exclusive offers on Oakley sunglasses and discounts on new bike ranges from Apollo and Pendleton.
O2’s ‘Joy of Cycling’ advertising, promoting the Priority Sports campaign, stars Victoria riding her bike across town. Watch it now at Sport Industry TV.
Victoria’s top ten training songs will also be available to stream on O2 Tracks, O2’s new app that makes the UK Top 40 and extra selected playlists available on mobile phones.
Victoria Pendleton commented: ‘Cycling is really great for fun or fitness so I’m delighted to be working with O2 to help promote these fantastic deals through Priority Sports. From a free Halfords bike service and discounts on bikes to exclusive offers on Oakley eyewear, there’s something here for everyone who loves getting out on their bike. Bring on the summer!’
Mark Stevenson, head of O2 Priority and sponsorship commented: ‘We hope to encourage millions of people to get on their bike and have fun, whether that’s racing or for going out for a leisurely ride on a sunny day. Our partnerships with Halfords, Oakley and Victoria Pendleton means there’s something for every cyclist this summer.’
Tom Cartmale, brand director for Oakley UK, added: ‘We are excited to collaborate with O2 Priority Sports on a campaign that celebrates the joy of cycling and enables us to build on our long-term relationship with Vicky. We hope the exclusive offers available to O2 customers at Sunglass Hut and David Clulow Opticians nationwide will inspire more people to ride their bikes, and look good while doing it.’
Priority Sports rewards sports fans on O2 with exclusive experiences and offers, and the chance to meet their sporting heroes. Cycling related offers will appear throughout June, including 20% off Oakley sunglasses and free bike service at Halfords.
