Ocean Spray Joins Color Run

Ocean Spray has been announced as the new official beverage and snack sponsor of The Color Run UK, who will also own one of the colour zones with its signature cranberry hue, as part of the deal announced on Tuesday.

The brand will have brand presence at the event village, start and finish areas and the festival stage.

Last year, more than 85,000 runners joined in The Color Run events, which are not timed. Starting in a plain white t-shirt, participants reach colour zones at every kilometre.

Caroline Bethell, marketing director, Europe, Middle East & Africa, Ocean Spray International Services, commented: “We are thrilled about sponsoring The Color Run this year. These spectacular nationwide events offer the perfect communications platform for our brand in line with our driving ambition of adding a splash of colour to everyday life. Drinking any one of our unique cranberry range gives you an invigorating taste sensation, and we’ll be energising all those involved in The Color Run not only with our products but with our whole brand experience.”

“Being a farmer owned cooperative, Ocean Spray embraces the communal team spirit that makes The Color Run events a celebration of life, laughter and, of course, colour.”

James Robinson, managing director of event organisers Challenger World, added: “Ocean Spray is a perfect brand fit for The Color Run and we’re really pleased to have them on board for 2015. The Ocean Spray ethos of adding colour to people’s lives is what The Color Run is all about, so we’re excited to bring the Ocean Spray brand to life and get colouring at the events nationwide.”