Ocrwc Teams Up With Inov-8

The Obstacle Course Racing World Championships (OCRWC) has announced that footwear company inov-8 is to become its official footwear brand of the 2018 championships.

This year, for the first time in the event’s history, the OCRWC will be staged in the UK, the homeland of inov-8.

Founded in 2003, inov-8 designs footwear with the grip for off-road running and CrossFit. The brand’s shoes are worn by many elite OCR athletes.

Sandra Sawyer, OCRWC sponsorship director, said: “The athletes who tackle our rigorous and unpredictable course at the 2018 Obstacle Course Racing World Championships in London this October must be fast, agile and adaptable. Having the right footwear is going to be critical.

“inov-8’s lightweight, flexible running shoes with revolutionary grip will give athletes the ultimate advantage on all surfaces and in all racing conditions. Our wet, slippery, muddy terrain may have finally met its match!”

Michael Price, inov-8 product and marketing director, said: “We are proud to be the official footwear brand of the 2018 OCR World Championships here on home soil in the UK.

“Elite obstacle racers have been wearing our shoes for the past decade, trusting in the grip to lead them to success. Our X-TALON shoes have been first across the finish line at previous OCR World Championships.

“Forged in the fells of the English Lake District, we know all about muddy UK conditions and how important footwear grip is when moving fast over obstacles. In 2018, we’re taking grip to a new level by launching G-SERIES, the world’s first-ever running and fitness shoes with graphene-enhanced rubber. These will give racers the world’s toughest grip.

“I can’t think of a better way to celebrate the launch than being centrally involved in one of the world’s toughest and biggest obstacle course racing events. Bring it on!”