Octagon Expands European Offering

Octagon has launched its offering in Turkey this week through a new strategic alliance with Sportsnet Group. 

Octagon, fresh of a place on the Agency of the Year Shortlist at the BT Sport Industry Awards 2015, alongside Sportsnet Group – Turkey’s first sports-related marketing agency – have worked together for the past decade on various programmes helping client brands connect to their consumers through sports.

Later this year the agency will launch localised versions of its proprietary research platforms Passion Drivers and Passion Shift to “provide a quantitative understanding of Turkish sports fans”. 

Jeff Ehrenkranz Octagon managing director Europe, Middle East and India, said: “We are very confident about this partnership and are looking forward to collaborating with Sportsnet Group to leverage our collective experience and expertise. 

“We believe that Octagon’s unmatched global network and wealth of knowledge around the world’s biggest sporting and entertainment properties will set a new standard for sponsorship marketing in Turkey and provide support for Turkish brands as they expand globally.”

Ahmet Gülüm, president of Sportsnet Group, added: “As the sports industry in Turkey continues to grow, we identified a need for data-driven, insightful sports marketing programs.

“The alliance between Sportsnet Group and Octagon allows us to anticipate the needs of our clients and contribute to the growth of the industry in Turkey and the region.”

Octagon Istanbul’s main operational area will be Turkey, with further efforts in Azerbaijan, Turkmenistan, Kazakhstan, Bulgaria, Georgia and Romania.