Ogilvy Appointed By Formula 1

25 Mar 2018 | tshego

Share on

Formula 1 has appointed its first customer marketing agency, Ogilvy UK, to help grow commercial operations.

The agency’s brief is to develop and drive consumers to the sport’s engagement programmes and is part of the racing series’ strategy to provide fans with a more engaging experience.

Ogilvy, part of WPP group, will develop customer engagement programmes to help drive engagement and membership of the new OTT digital broadcast platform, F1 TV.

The appointment comes a week after Formula 1 launched its first global marketing campaign, Engineered Insanity.

Ellie Norman, director of marketing and communications at Formula 1, said: “It’s an exciting time for Formula 1 as we look to place fans at the heart of our marketing and communications strategy more so than ever before.

“Ogilvy showcased throughout the pitch process what it means to have fans truly at the heart of the sport, across all touch points.”

OgilvyOne UK’s managing director, Clare Lawson, said: “Like many sports, Formula One is at the tipping point of making their total customer experience timely, relevant and a journey that is truly worthy of its fans. We look forward to making the mission to bring the sport back to its fans a reality.”