Omega & Ladies European Tour Pen 10-year Deal
Omega has agreed a ten-year partnership with the Ladies European Tour, expanding on its golf portfolio that also includes the title sponsorship of the European Masters, the Dubai Desert Classic and the Dubai Ladies Masters.
The watch brand’s involvement in the sport also extends beyond tournaments and organisations to include a family of prominent golfing ambassadors including lasting deals with Stacy Lewis, Rory McIlroy, Michelle Wie, Sergio Garcia, Shanshan Feng and Greg Norman.
Speaking on the new partnership, Omega President Stephen Urquhart said: ‘Entering into this partnership was both strategic and meaningful. OMEGA is proud to support the Ladies European Tour, an organisation with achievable and attractive goals that are sure to have a lasting impact on the sport. It is important to the brand that we show our appreciation of golf as a whole and we are happy to bring greater attention to the professional women golfers who are taking the game to a new, exciting level. We look forward to the success of the partnership and can’t wait to see what we can accomplish together.’
Ivan Khodabakhsh, CEO of the Ladies European Tour (LET), added: ‘OMEGA is one of the world’s most aspirational, iconic and desirable brands and we look forward to working together over what promises to be an exciting decade in women’s professional sport. The company decision to partner with LET is eloquent testimony to the appeal of the players and our event partners.’
‘In a competitive market for sport sponsorship, LET and its players continue to offer a fresh and innovative marketing platform for world class brands. The LET is a truly international sports property and its members will be heavily represented when golf returns to the Olympic Games in Rio in 2016.’
Golf makes its long-awaited return to the Olympic Games in Rio in 2016, which marks the 27th time that Omega has served as the Olympic Games Official Timekeeper.
