GMR Marketing and Experience Worldwide have announced a formal merger in the UK under the GMR name, effective immediately, following a longstanding partnership dating back to 2009.
The merger combines the agencies’ collective expertise in engagement marketing and sponsorship, as well as significant portfolio of international clients across sports, entertainment, music and lifestyle.
GMR, which has 17 offices in 10 different countries worldwide, is currently managing major sponsorship activations at the Sochi 2014 Winter Games and the 2014 FIFA World Cup.
As part of the merger, James Hunt, who has been with Experience Worldwide for four years as client services director, will assume the role of managing director out of GMR’s London office. In his new role, Hunt will lead the agency’s efforts across EMEA.
‘GMR has experienced significant international growth over recent years and the London office has been vital to this expansion,’ said Gary Reynolds, GMR’s CEO and chairman. ‘James and his team were an enormous asset throughout the London 2012 Olympic Games and will continue do great work as an official part of the GMR family.’
