One Pro Cycling Appoints Bds Sponsorship
BDS Sponsorship has been appointed by the professional cycling team, ONE Pro Cycling, as its exclusive agency to secure lead partners and sponsors.
Owned and managed by former England international cricketer Matt Prior, ONE Pro Cycling heads into its third year of racing and returns to Britain in 2017 to compete at UCI Continental level with a strong twelve rider roster.
ONE Pro Cycling’s CEO, Matt Prior, said: “We’re delighted to be working with BDS to enhance our sponsorship portfolio. Their professionalism and understanding of our unique offer was key to their appointment and we are looking forward to seeing our partnership develop”.
Richard Busby, CEO, BDS Sponsorship added: “Myself and the whole team at BDS are thrilled to be named as ONE Pro Cycling’s exclusive agency to lead on securing lead partners and sponsors for this incredibly exciting period the team are entering into.
“BDS are incredible proud and enthusiastic to be working alongside Matt and his team that will help ONE Pro Cycling grow their brand and enable the team to fulfil their ambition of riding in world leading cycling events such as the Tour de France in the very near future. The professionalism and drive the team demonstrate is second to none and there lies a remarkable opportunity for a brand wishing to be associated with a world class team”.
Matt Prior spoke to Sport Industry Group in 2015 shortly after the launch of the team, outlining his hopes for the future and making the transition from professional sportsman to behind the scenes. Read the full article here.
