Onefootball Seals Serie A UK Streaming Rights
OneFootball, the German-based football media platform, has announced a two-year streaming deal to bring selected live matches and highlights from the Italian Serie A to the UK and Ireland.
The agreement was finalised by Infront, the league’s exclusive media rights partner, for the majority of global territories.
This will be the first time that UK and Ireland viewers will have the opportunity to watch Italian football’s top-flight via the OneFootball platform.
The agreement, which kicks off with the upcoming 2022/23 season, means that one game each matchday will be broadcast via the OneFootball app and website. The matches will be shown live and for free, primarily on Saturdays at 19:45 UK time, with a small number of games aired during midweek rounds. Fans can also access highlights and near-live clips from all 10 matches each game week.
The deal will run until the end of the 2023-24 season and includes 38 live matches in total, as well as 380 highlight clips a season.
OneFootball has also secured a global partnership with Serie A to bring officially licensed digital collectables to football fans around the globe. This gives supporters the opportunity to own, collect and trade ‘match moments’ from Serie A, Coppa Italia and Supercoppa Italiana, starting from the 2022-23 season.
Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights OneFootball, said, “At OneFootball, we love Italian football, and are equally passionate about bringing fans around the world closer to the clubs and leagues they love.
“This deal with Serie A is the latest in our growing portfolio of distribution deals and indicative of our mission to bring our young, mobile-first user base closer to the action. We know that Italy’s Serie A is renowned and much loved by fans across the globe. We can’t wait to bring fans in the UK and Ireland the highs and lows of this iconic league week in, week out.”
Luigi De Siervo, CEO at Serie A added, “We’re proud, together with OneFootball, to be broadening the reach and accessibility of Serie A around the world. We have no doubt that our upcoming seasons will offer many thrilling games and exciting highlights, now available for British and Irish fans to enjoy.”
Amikam Kranz, Vice President Media Sales and Operations at Infront, commented, “We are excited to give UK fans of Italian football the possibility to watch selected matches on a free to view basis through OneFootball. This complements our existing deal in the UK and Ireland and further extends the reach of Italian football to its global fanbase”
The Serie A season kicks off on 13th August, as 2021 Scudetto winners and 2022 runners-up Inter Milan travel to Serie B champions Lecce for the opening matchday.
