The Open Championship Gets Rebrand

Golf’s oldest major tournament, the Open championship, has undergone a complete rebrand across all media – rolling out throughout November in the run up to next year’s event at St. Andrews in July 2015.

Brand strategy consultants Teamup provided the strategic basis, with brand communications agency Designwerk delivering the creative side of the new identity, which sees the famous Claret Jug integrated inside the title itself.

Teamup’s CEO Fred Popp commented: ‘The Open has evolved tremendously since 2005 when the identity was last refreshed. The Championship has progressed across many different dimensions and now continues to grow in stature as The World’s Open. The new visual identity connects with the millions across the World who love golf.’

Cristian Cook, Designwerk’s creative director added: ‘We have worked hard to deliver one of the biggest and most comprehensive brands in sport. It is a real honour to help create and develop a new image for such an iconic and historic property.’

Designwerk has previously created identities for the America’s Cup 2013, the SBK World Superbike Series, and also handle the image of the UEFA Champions League and Europa League across a range of media.