Open Goal Joins Free Magazine Market
Open Goal, a new weekly football magazine to be distributed outside Premier
League stadia across England, is to become the latest free publication to hit
the market.
Open Goal, which will have a distribution of 250,000 copies each week, joins
Sport magazine and the recently launched ShortList as free magazines aimed
squarely at the men’s market.
The independently produced Own Goal will be a 48-page, glossy magazine
published monthly from January and will be distributed outside Premier League
grounds every week during the football season.
The title will be produced in a slimline A5 format that will fit into a
pocket. A first dummy issue can be viewed as an e-magazine at www.opengoalmagazine.net.
Adidas and Reebok have been secured as advertisers for the initial print run.
The editorial team is being led by entrepreneur and founder Richard
Stonehouse, who is backed by Newcastle-based investment group NStar.
The first trial issue of the magazine was carried out last Saturday (20th
October) at the Arsenal v Bolton game at the Emirates Stadium.
A second run will be trialled this weekend when Manchester United play
Middlesbrough at Old Trafford.
