Oppo Becomes Official Partner Of League Of Legends
Riot Games has announced OPPO as the official smartphone partner for League of Legends.
The brand has signed a four-year deal with the company to become an official partner, and will create year-round activations across the franchise’s main events, starting with the 2019 World Championship.
As part of the partnership, OPPO will provide the MVP award for the tournament’s best player, as well as launching the OPPO Cam to take viewers watching online closer to the players during broadcasts as well as glimpses behind the scenes.
Brian Shen, Vice President, OPPO and the brand’s President of Global Marketing, said: “Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years. As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO – the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
Naz Aletaha, Head of Global Esports Business Development and Partnerships, Riot Games said: “OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said. “To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game.”
OPPO will add League of Legends to its other sports partnerships such as Wimbledon, FC Barcelona, and the ICC, and will become another non-endemic esports partner, joining the likes of Mastercard and Louis Vuitton.
