Optimum Nutrition Appoints Speed

Optimum Nutrition, the sports nutrition brand, has appointed Speed Communications to deliver a number of campaigns for throughout 2016.

Speed Communications was awarded the contract to help drive the brands awareness at a time of rapid growth for the sports nutrition category.  

Optimum Nutrition, creators of the world’s best-selling whey protein; Gold Standard Whey are one of a family of brands owned by the sports nutrition company Glanbia. 2016 is a milestone year for Optimum Nutrition as they will launch a brand new initiative for its consumers to mark its 30-year anniversary.

International marketing manager, Benoit Batard, Optimum Nutrition, said: “2016 is going to be an exciting and important year for Optimum Nutrition with some key product developments and milestones for the brand just around the corner. Speed Communications impressed us with their knowledge of the sports nutrition industry as well as their unrivalled experience in the sports and fitness performance sector, they are the perfect partner for us.”

Amanda Calder-McLaren, director of sport and lifestyle, Speed London said: “Optimum Nutrition is a premium, global brand that sits perfectly within our portfolio of sport, health and fitness brands. Our team have a wealth of experience in the sports nutrition sector and are really looking forward to working with the brand at such an exciting time.”