Oracle Unveiled As Red Bull Team Sponsor

Oracle, the provider of cloud-based tech solutions, has become the new title sponsor of Red Bull Racing ahead of the 2022 Formula One season.

Under the terms of the deal, the team will be known as Oracle Red Bull Racing and use Oracle Cloud across its most significant areas of operation. These include analytics-based race strategy, optimised engine development, artificial intelligence and machine learning-powered driver training, and a tailored fan experience.

The partnership builds on the two groups’ collaborations during 2021, with the utilisation of Oracle Cloud Infrastructure (OCI) helping Red Bull to its success thanks to a surge in the number of simulations it was able to run. The partners will also enhance the Red Bull Racing Paddock fan loyalty platform to incorporate new features and capabilities, including the ability to create user-generated content.

Christian Horner, Oracle Red Bull Racing Team Principal and CEO, said, “Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort.”

Oracle is also working with Red Bull Powertrains to develop the next generation of F1 engines set to debut in 2026 as Red Bull Racing becomes one of only four current manufacturers supplying engines for F1.

Ariel Kelman, Oracle’s Executive Vice President and Chief Marketing Officer, said, “Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off. Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1.”

Image: Getty Images / Red Bull Content Pool