Orange Joins Uefa Euro 2016
Orange has joined UEFA Euro 2016 as global sponsor with exclusive worldwide rights and will be the official telecommunications service provider of the tournament.
The deal is the second time Orange has collaborated with UEFA and as part of the 2016 campaign, Orange will develop exclusive offers for consumers.
Over 800 engineers and experts from Orange will help to deliver all fixed and wireless communications services throughout the tournament, which will include delivering live match signals to broadcasters and fans, as well as providing staff, officials, media, referees and volunteers with connectivity.
Beatrice Mandine, executive vice president in charge of communications and brand, said: “Euro 2016 will be one of the most connected tournaments that football has ever seen and we are proud to be able to help France stage and host it.
“Passions run high when it comes to sport and football, and I’m delighted that Orange can help bring these games closer to customers and fans worldwide. Our sponsorship of these games is just the start of a new legacy that Orange is building to connect people to what’s essential in their lives.”
Guy-Laurent Epstein, marketing director of UEFA events SA, commented: “We are very pleased to welcome Orange as a global sponsor of UEFA Euro 2016. Orange’s contribution to the transmission of the TV signal will ensure that fans around the world are able to experience the excitement of the tournament at its best.
“In parallel, our partnership will help UEFA to deliver the most digital and connected event ever. We are delighted to be welcoming back a true partner who will be essential to the success of the tournament and to the fans’ global experience.”
The UEFA Euro’s get underway in France on 10th June 2016.
