Orange Launches Euro 2012 Competition
With just under 100 days to go until UEFA Euro 2012, Orange is launching its first pan-European competition to give football fans the opportunity to show support for their team and prepare for the European football tournament.
The Orange Supporters’ Cup, launching at supporterscup.orange.com, will showcase supporters from across Europe – from the casual fan to the die-hard supporter – and give them opportunities to compete for prizes including Orange’s UEFA Euro 2012 merchandise, new phones, and VIP bus trips for the winning teams to Warsaw and Kiev for the opening and final matches of the tournament.
Anyone in Orange’s 11 markets in Europe can participate in the Supporters’ Cup, whether they are an Orange customer or not, and Orange is also launching other campaigns in the coming months.
Séverine Legrix De La Salle, vice president, Brand for Orange, said: ‘UEFA Euro 2012 will be a highlight of the year for football supporters, and through the Supporters’ Cup, the official mobile app, and other campaigns that will be launched for the tournament, we are supporting our customers’ passion for football. Through exciting competitions, products and services, we hope to bring Euro 2012 to life for our customers and fans across Europe.’
The competition consists of a series of individual and team challenges online and via mobile.
Supporters can register and form teams from today to prepare for the competition by creating a supporter avatar, learning more about the national team, and even brushing up on their national anthem.
