O.r.s Becomes Prudential Ridelondon Partner
Clinova, the makers of O.R.S, the soluble hydration tablets, has announced a three-year agreement as official supplier to the 2016 Prudential RideLondon beginning this year.
Prudential RideLondon will see more than 100,000 participants cycle in events over the weekend of 30th -31st July 2016.
As part of the agreement, O.R.S. Hydration Tablets will be available on the route of the Prudential RideLondon-Surrey 100, the Prudential RideLondon-Surrey 46 and at Festival Zones during Prudential RideLondon FreeCycle. O.R.S. will also be at the Cycling Show at ExCeL London, the show for connecting and inspiring cyclists of all ages and abilities.
“We are really proud to be the official Sports Hydration Partners of Prudential RideLondon” says John Honey, chief strategy officer for Clinova. “We already work with a number of elite athletes in a variety of different sports, but are particularly excited to be involved with an event such as Prudential RideLondon and believe that the cyclists taking part will benefit from O.R.S Hydration Tablets.”
“We can confidently say that O.R.S Hydration Tablets will optimise the fluid balance of the cyclists involved in Prudential RideLondon. Staying hydrated is essential for all cyclists, as even low levels of dehydration can have a significant impact on your performance; both mentally and physically” said Yasmin Badiani, physiotherapist & head of O.R.S Sport at Clinova.
Hugh Brasher, Event Director for Prudential RideLondon, added “We are looking forward to working with O.R.S over the next three years. O.R.S. has been extremely popular with a wide range of sports and this partnership means that the cycling community will now be able to benefit from the products.”
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