Ott Platform Sportstribal TV To Launch In 2020

A new ad-supported streaming service, SportsTribal TV, will launch this year.

The free service, which will be powered by Red Bee Media’s OTT platform, is set to launch on mobile before being available across streaming platforms and connected TVs from 2021. 

According to the company, it is in talks with a number of leagues, teams and federations ahead of launch, and will target niche sports initially.

Frank Bowe, Founder and CEO, SportsTribal TV, said: “There are many sports organisations and content publishers who are having a hard time reaching fans and monetising their valuable and exclusive video content. Either because they can’t attract the attention of big broadcasters or because they don’t have the financial and technical resources to launch a direct-to-consumer OTT offering themselves.

“SportsTribal TV solves this problem by offering marginalised sports, rights owners and digital sports publishers their rightful place at the OTT table, turning new and existing video assets into 24/7 linear streaming channels, distributed on our ad-supported sports TV guide. 

“Our model is based on revenue-sharing and mutual success, with no heavy upfront or running investments for our sports partners, who gain access to our global OTT distribution infrastructure.

“I am delighted to partner with Red Bee Media, pioneering a new era in free, ad-supported TV for the next generation of sports fans.”

Steve Nylund, CEO, Red Bee Media added: SportsTribal TV is a great example of how the market for streaming content is expanding and diversifying and we’re happy to be a part of this unique launch.

“The Red Bee Managed OTT offering is perfectly suited to support a service like this, bringing high-end viewing experiences and a wide variety of content to sports fans globally, while enabling monetization of content rights through advertising.”