Owen Launches Coca-cola Win A Ball Promo
Former England international Michael Owen unveiled a giant, interactive football-inspired 3D street artwork in Canary Wharf this week, taking fans from the River Thames to Rio de Janeiro’s cityscape as part of Coca-Cola’s new Win A Ball promotion, ahead of the FIFA World Cup in Brazil.
The promotion from the World Cup sponsor will see up to one million Coca-Cola footballs up for grabs this summer.
The Win A Ball promotion will also directly benefit Coca-Cola GB’s charity partner StreetGames, who bring sport to the doorsteps of young people in disadvantaged communities across the UK, with a 10 pence donation made to the organisation for every valid entry.
Consumers must purchase a promotional pack of Coca-Cola or Coke Zero and enter the code online to see if they are a winner.
Michael Owen said: ‘A football is a great, simple way to get everyone moving and having fun at the same time. As a father, I am always encouraging my kids to be active because I know physical activity plays a key role in everyday life. The Coca-Cola Win A Ball promotion has this ambition at its heart plus it means money for a worthy cause like StreetGames.’
‘I’m really looking forward to getting together with the family this summer and cheering on England. The FIFA World Cup is more than just a football tournament – it’s about friends and family coming together, and hopefully inspiring a new generation to get out and play.’
Jon Woods, general manager, Coca-Cola Great Britain added: ‘We believe people are healthier and happier if they move more and we know that global sporting events like the FIFA World Cup have the power to inspire millions of people around the world. This year we’re using our role as a FIFA World Cup partner to inspire families to come together, be active and get moving with a ball.’
It follows an announcement In March that Coca-Cola would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020.
