Paddy Power Launches Sitcom Series On Amazon Prime Video

Paddy Power has launched its own sitcom to be broadcast on terrestrial TV in Ireland as well as on Amazon Prime Video. 

Entitled ‘The VAR Room’, the series will take a ‘tongue-in-cheek’ look at what ‘really’ happens behind the scenes at Stockley Park – the home of VAR in England. 

The move into long form content is ‘not before time’ according to the bookmaker, which will also stream the four-part series on its own YouTube channel.

The series features a line up of guest appearances including former Premier League referee, Mark Clattenburg, and football legends Teddy Sheringham, Paul Ince, and Alan Curbishley. 

The series has been written by Paddy Power’s own Creative Content Managers, Steven Quick and Noel Slevin, who regularly appear in the company’s industry-leading social media skits. The content was then created in Manchester, where it was shot by CHIEF, directed by Nathan Camponi and produced by Colin Offland. 

Other VAR Room stars include Tendayi Jembere, Ashley Margolis, Anthony Richardson and Mark Davison.

“The shambles at Stockley Park last season gave our brilliantly talented writers enough creative ideas to fuel an entire sitcom series, which Virgin Media and Amazon Prime wanted a piece of too,” said Paddy Power.

“We have long been renowned at Paddy Power for our content – and we really feel we’ve raised the bar with The VAR Room, which we hope is our first sitcom series of many from our team.”

Expanding beyond its regular content production for its own social media channels, the 23-minute show debuted on Ireland’s Virgin Media Two, and is set to his Amazon Prime later this month.