Panesar Latest To Plug Walkers Crisps

England cricket sensation Monty Panesar has been snapped up by Walkers Crisps to
front a marketing campaign for the brand’s latest product launch – a new chilli
and lemon flavour.

Panesar will promote the new flavour, which will launch this week and is
aimed at Britain’s 2.5 million strong Asian population. The new flavour will
include product information in Hindi on the packaging.

Jon Goldstone, vice president of marketing for Walkers, said: ‘This is our
first flavour developed specifically for the tastes of the Asian market. Panesar
is this summer’s cricket hero and his involvement will really help us get the
message across to our target audience.’

Panesar is the latest celebrity to join football legend and BBC pundit Gary
Lineker who has been the face of  the crisps brand since 1995.

Other celebrities who have appeared in campaigns for the brand include Paul
Gascoigne, Sir Steve Redgrave, Michael Owen, Charlotte Church and Victoria
Beckham.