paralympicsgb Announces Protein Partner

ParalympicsGB has unveiled seafood brand John West Foods as its latest official gold partner. 

John West, which is part of Thailand-based seafood producers Thai Union Group, will become ParalympicsGB’s official protein partner, with the four-year partnership covering the Paris 2024 Paralympics and the Milan 2026 Winter Paralympics.

Mike Sharrock, Chief Executive at ParalympicsGB, said, “Healthy nutrition is one of the most important aspects of health and wellbeing for athletes. With John West as our official protein partner for the next four years, we now have protein expertise at hand that will make our athletes go strong and enable us to underline how crucial nutrition is to support a healthy lifestyle.” 

John West claims the partnership demonstrates the brand’s ‘strong commitment to positive nutrition, health and well-being, with clear synergies around physical and mental strength.’

Paul Stephenson, Managing Director John West Foods, commented, “As the Paris 2024 Games approach, we’re proud to step up and reaffirm our support for positive nutrition as a living legacy for generations to come.

“The physical and mental determination of Paralympians is an inspiration for us all, and in our new partnership with ParalympicsGB we will support the team with natural protein that will help them achieve their goals.” 

John West Foods joins ParalympicsGB’s extensive list of gold partners which currently includes adidas, Allianz, bp, Bupa, Nestlé Cereals UK, Ocean, Salesforce and Toyota.

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