Paralympicsgb Team Up With Asos For Rio 2016

ASOS has partnered with the British Paralympic Association (BPA) to design formal and ceremony wear for ParalympicsGB, creating a collection for the team to wear at team occasions for the Rio 2016 Paralympic Games in just over 500 days’ time.

Paralympians Will Bayley, Jordanne Whiley, Sam Ruddock and Lauren Steadman took to the ASOS catwalk in London for the announcement of the formal wear range.

They were also joined by BPA chief executive Tim Hollingsworth, ASOS CEO and founder, Nick Robertson, COO Nick Beighton and general counsel and company secretary Andrew Magowan.

Their designs will be worn by approximately 250-300 selected athletes, plus support staff, on any official ParalympicsGB business. This includes high profile team appearances in addition to the Opening and Closing Ceremonies of the Rio 2016 Paralympic Games.

Chef de Mission Penny Briscoe said: “I’m sure our athletes will be just as excited about this announcement as we are and they’ll be keen to discover what they’ll be wearing in Rio when they swap their tracksuits for formal wear.

“ASOS are an established, dynamic brand and our athletes will exude confidence wearing their designs. We’ll be sending out the right message to the rest of the world when the team marches into the stadium.”

Tim Hollingsworth, chief executive of the BPA, commented: “Working with ASOS, we have an opportunity to take a fresh look at our approach to formal wear for Rio over the next 500 days, and develop fashionable, stylish designs unique to ParalympicsGB.

“This is an exciting moment for the organisation, at a key time in the team’s preparation, and I’m proud to welcome a fashion brand of their calibre to our Paralympic family.”

ASOS CEO Nick Robertson added: “We are proud to be the formalwear supplier for ParalympicsGB team. We are excited at the opportunity to showcase the very best of our design house by creating a fashionable moment for the team.  At ASOS we believe fashion is democratic and what better platform to celebrate than this?”

ASOS join the BPA as an official supplier in the Rio cycle alongside existing official partners adidas, BT, BP, Deloitte, EDF Energy, Hogan Lovells, Mondelez, Nissan and Sainsbury’s. Lottery Funding is also received from UK Sport.