Parkrun Announces Intersport Partnership
parkrun UK has partnered with sporting goods retailer Intersport, to become the official partner from 1st January 2016.
The three year partnership will allow parkrun UK, who deliver free timed runs at 400 locations each weekend, continue the delivery of grassroots physical activity.
Intersport is a retailer of performance sports equipment and apparel and the investment will assist with the establishment of new parkrun events, while supporting current event teams with kit.
Additionally, Intersport will be providing offers to parkrun’s community, which currently stands at 1.3 million registered participants in the UK.
parkrun UK managing director, Tom Williams said: “parkrun and Intersport are multinational organisations that are both driven by local communities. Partnering with an organisation that has an extensive network of local independent sport retailers will allow individual stores to support their local parkruns and provide a great service to parkrunners.
“We always choose our partners extremely carefully and only team up with organisations with the same vision. In partnering with Intersport, parkrun is proud to join forces with a company that shares our passion for ensuring that physical activity and grassroots sport is enjoyable and accessible for people of all ages, abilities and backgrounds.”
General manager of Intersport UK, Tom Foley added: “parkrun has been a key player in promoting running as an accessible participation sport to the expanding community of runners. The parkrun model of local volunteers delivering weekly runs to people of all ages and abilities in their local community fits perfectly with the Intersport philosophy.
“We are excited to see this partnership come to life and develop these running communities further together – encouraging more people to get their running shoes on.”
