Partners Line Up To Debut Bracketpro Platform

22 Jun 2015 | sigadmin

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Sporting News, CONCACAF and FOX Broadcasting have been confirmed as three of the first brands to utilise Omnigon’s new, fully responsive bracket building software platform, BracketPro.

BracketPro is a white label product for organisations to create, a user-friendly, social bracket that is sold to sponsors on a one-time, monthly or annual basis.

It can showcase 8, 16 or 32 moments and users choose, by round, which moment they think is the best. Those that receive the most votes advance until a winner is ultimately selected. Users are able to share picks on their social networks, driving incremental traffic to the bracket, sponsors and brand.

Launching this week, Sporting News is rolling out their ‘Greatest NBA Draft Ever’ bracket, in advance of the 2015 NBA Draft Thursday night (25^th June). This interactive bracket pits 16 draft classes from the 1950s to the 2010s against one another, head-to-head, until a champion is crowned.

Also running through Thursday exclusively onsportingnews.com, fans will be able to vote on which starting five would win a hypothetical game. In addition, Sporting News will be running a subsequent bracket next week, letting fans decide the best sports video game of all time.

Meanwhile, CONCACAF, the governing body for football in North America, Central America and the Caribbean, launched a bracket on Monday (pictured above) to promote the upcoming Gold Cup tournament. Running until the start of the Gold Cup tournament 7^th July, fans will be able to vote on the best 32 goals in Gold Cup history.

Nick Arcuri, Omnigon’s director of sports products, said: “Several of our long standing clients, all of whom are involved in big sporting and entertainment events, asked if we could develop custom voting brackets that can be monetized, drive fan engagement across social media platforms and be sold as an offering to sponsors and advertisers.

“BracketPro is the result of that need. It is a fully customisable solution that is extremely user-friendly and takes little time to set up. We are very happy to have these two incredible brands utilize the product.”