Scotch whisky brand, Ballantine’s has announced Paul McGinley as the new captain of its online golf club. Taking the reins from last year’s captain Ian Poulter, the winning Ryder Cup captain in 2014 will lead the virtual golf club, building on Poulter’s success as the club grows globally.
The Ballantine’s Golf Club is the first online global golf club of its kind and was officially launched last year at the Aberdeen Asset Management Scottish Open. Membership to the Ballantine’s Golf Club is free and members receive unique access to exclusive content, invitational events, whisky tastings, VIP hospitality and a range of rewards, as well as opportunities to meet and play with players and participate in a member-only global tournament.
Throughout the season, the online golf club will be updated with further exclusive content including ‘Shot Makers’, which features swing and course management tips from McGinley and ‘Captian’s Diary’ updates where he will give members insight into his career.
Paul McGinley commented: “It is an honour to take up the position of captain of the Ballantine’s Golf Club; I’m really excited to be part of and lead this special online community. 2015-2016 is set to be a great year for the club and I look forward to helping it grow from strength to strength.”
Peter Moore, global brand director, Ballantine’s, added: “We have a rich, longstanding heritage in golf dating back to 1960 and the Ballantine’s Global Online Golf Club has marked a significant shift in our strategy within the sport.
“We have created a unique online experience for those with an appreciation of both whisky and the true spirit of golf. Our newly appointed captain, Paul McGinley, will continue to drive the success of the club and we believe his leadership on and off the course will inspire golf lovers to join the club and unlock the exclusive member benefits.”