PCB launches UK pilot of new streaming platform
The Pakistan Cricket Board have launched their first direct-to-consumer streaming service, ‘PCB LIVE’, in the United Kingdom for the Pakistan–South Africa series.
UK users can access the platform via live.pcb.com.pk and will soon be able to download the mobile application, which is expected to become available in the UK by the end of October.
The platform has been developed as PCB’s first direct-to-consumer digital service, offering both live and on-demand coverage of Pakistan’s international and domestic matches, as well as archival footage and behind-the-scenes content. The service will include matches from the upcoming tri-nation series between Pakistan, Sri Lanka and Afghanistan, along with selected domestic tournaments and historical highlights.
The initiative has formed part of PCB’s wider digital expansion strategy aimed at improving global accessibility to Pakistan cricket. Following the UK launch, PCB has planned to extend the service to additional regions.
PCB Chair Mohsin Naqvi has stated that the launch represents a key step in strengthening connections with the global fan base through direct access to live and historical cricket content. The development has come as international cricket boards increasingly invest in proprietary streaming platforms to engage fans directly and reduce reliance on third-party broadcasters.
