PDC signs up Vanquis as new banking partner
The Professional Darts Corporation (PDC) have partnered with financial services firm Vanquis.
The new agreement follows a five-year sponsorship deal between the PDC and Vanquis’ vehicle finance brand, Moneybarn. But now, the UK-based company has expanded the relationship, with Vanquis named as the official banking partner.
The collaboration will officially launch at the 2024/25 World Darts Championship at London’s iconic Alexandra Palace, With the Vanquis logo featuring on the stage during the tournament, which runs from 15th December to 3rd January.
Vanquis will benefit from branding on all PDC tournament stages and player shirts, ticket promotions, event and digital activations, and ‘content collaborations with leading darts stars.’
“We are delighted to welcome Vanquis as our official banking partner.
“It has been great to work with Moneybarn throughout the last five years, and our new partnership with Vanquis will provide an exciting alignment between their consumers and our fanbase.
“The sport has enjoyed record-breaking growth throughout the last 12 months, and we’re looking forward to building on that success with Vanquis.”
Tim Schwarz, Head of Brand at Vanquis, added: “Since 2019, we’ve proudly supported the PDC through our vehicle finance brand, Moneybarn. Elevating our sponsorship to Vanquis reflects our broader commitment to supporting customers across their financial journeys.
“As the exclusive finance partner of the PDC, we’re excited to engage with this incredible community, expanding our reach from vehicle finance to our full suite of financial products. We look forward to helping even more people build stronger financial futures.”
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